Allods Cash shop Hysteria may be Naive
Staunchest supporter turned most ardent critic of Allods online Keane sums up his anger in a recent blog entry: None of us can afford to pay $50-$75 per month to PvE at level 40. If that really is the amount that would be required to sustain a serious end game player then the whole apoplectic furore over the Allods cash shop is naive in the extreme. We have always known that serious players of a free to play game have to spend more than the $15 per month sub typical cost of subscription games. This has to be the case because most players don't pay a dime so serious end game players need to pay substantially more. In a much quoted Gamasutra feature Puzzle Pirates head man Daniel James revealed that the average revenue per paying user of the free to pay verion of Puzzle Pirates is just under $50 per month. How could people expect to pay less for a full featured free to play like Allods?