Hollywood has long understood the value of having a superstar headlining a film but now it appears that gaming webzines may also benefit from the concept. This post from "The Escapist"'s forums indicates in an anecdotal way that their readership has grown dramatically since the arrival of Ben "Yahtzee" Croshaw's anarchic game review videos.
Fair dues I say. "The Escapist" is a great read and Yahtzee is one of the best things on the web at the moment.
Given the transitory nature of celebrity these days, particularly internet celebrity, it is inevitable that Yahtzee will decline in popularity when the next big thing come around. With any luck though a lot of the new readers will stick around - the magazine is good enough.
Now I wonder which celebrity I can get to do a regular slot on my blog?