I have previously been very dismissive of "pay what you like" offers . My limited understanding of economic theory convinced me that there was no rational justification for customers to pay more than the bare minimum. I couldn't accept that this was a viable business model and I was sure that these offers were no more than a passing fad. Well, maybe I was wrong. The humble indie bundles continue to thrive generating substantial revenue for indie developers and a chunk of money for worthy charities to boot. I got an opportunity to experience a bundle first hand last night when I bought the latest humble offering the Humble Frozen Synapse Bundle . I was most impressed with how slick the process is. A single web page quickly lets you know what is on offer and lets you place an order. Choosing the price you pay is trivial and you can even choose how your money is allocated using sliders. This sounds like it could be complicated but it is absolutely not. This is the slicke...
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