Friday, November 27, 2009

I have commanded armies and conquered worlds. Remembering "Double Life"

A commenter to RPS reminded me of Playstation's famous "Double Life"  advertisement today. If you have never seen it watch it now. If you have seen it watch it again. Not only do I believe this is the greatest gaming related advertisement of all time but for me it is the clearest most complete expression of why I am a gamer.



For years, I've lived a double life. In the day, I do my job I ride the bus, roll up my sleeves with the hoi polloi. But at night, I live a life of exhilaration, of missed heartbeats and adrenalin. And, if the truth be known, a life of dubious virtue.  I won't deny it I've been engaged in violence, even indulged in it. I've maimed and killed adversaries and not merely in self-defence. I've exhibited disregard for life, limb and property, and savoured every moment.  You may not think it, to look at me, but I have commanded armies and conquered worlds. And though in achieving these things I've set morality aside, I have no regrets. For though I've led a double life, at least I can say: I've lived.

If you are interested in a more complete analysis of the ad read Dejan Petroviks article here.  You can also read the citation written for the ad when it was inducted  into the CLIO hall of fame in 2007 here.

I wonder what ever happened to that little girl who uttered the immortal phrase "and conquered worlds"?

1 comment:

DM Osbon said...

I remember that ad, clever and not one videogame clip to be seen.