Steam summer sale is on and they have a truck load of silly prices on some excellent games. Best of all are their one day only offers - today I picked up Bioshock 2 and the complete Overlord pack for less than €20 all in. I assume that a new round of today onlys will kick in soon so be quick.
I have commented on the complete unpredictability of PC game prices before. A game that costs €50 today may be available for €10 tomorrow. I wonder is this the new reality or is it a temporary phenomenon. I am sure these sales are making money or else they wouldn't be repeated so often but surely there comes a point at which they cannibalise full price sales. I know that I personally almost never buy a game a full price any more - instead waiting for the inevitable sale. If everybody does that won't game companies lose out or will the increased volume of sales more than compensate for the discounted prices? Could this possibly herald in a new era of generally lower game prices all round? I hope so.