Much as I admire Apple's business strategy I hate it. They capture an emerging market with superior product design and marketing and then lock customers in with proprietary restrictions. They did it to the digital music market and now they are doing it to the mobile internet. Except that the mobile internet is too big and too important to let one company control it.
Not a day goes by without me hearing yet another organisation proudly boasting that they have "developed an Iphone app" for their service. People and organisations who have no business favouring one companies view of the internet over another, including public bodies and charities are all jumping on the I-phone bandwagon.
This morning on the radio I head a surprisingly savvy journalist interview a representative of a public health body who was proudly touting their new Iphone app. "Not everyone has an Iphone" the journalist said "why didn't you develop an app that would work on other phones too?". Needless to say the representative didn't have an answer. Indeed perhaps there isn't an answer. Perhaps it just isn't possible because other phones are so varied and incompatible. Java would seem to be a good start because it is widely supported but then again Java doesn't work on Iphones. Grrrrr..