This attempt at glamourising the mundane activity of shaving is absolutely typical. The folks marketing shaving products have always tried to use glamour, adventure and sex to sell their products.
I think they are completely missing the point. I doubt there is a man on the planet who considers shaving to be an adventurous activity. It is a basic utilitarian function and we know it.
Perhaps these products are marketed at women who are buying for their menfolk but I really think there is a gap in the market for a shaving product marketed directly at men.
How about something that looks like a Leatherman tool: beaten out of sheet metal and packed full of technology and function. Instead of advertising it with images of James Bond absailing down Everest have a guy in blue overalls with oil stained fingers demonstrate how the titanium reinforced blade can cut through Kevlar body armour.
I'd buy that.