This attempt at glamourising the mundane activity of shaving is absolutely typical. The folks marketing shaving products have always tried to use glamour, adventure and sex to sell their products.
I think they are completely missing the point. I doubt there is a man on the planet who considers shaving to be an adventurous activity. It is a basic utilitarian function and we know it.
Perhaps these products are marketed at women who are buying for their menfolk but I really think there is a gap in the market for a shaving product marketed directly at men.
How about something that looks like a Leatherman tool: beaten out of sheet metal and packed full of technology and function. Instead of advertising it with images of James Bond absailing down Everest have a guy in blue overalls with oil stained fingers demonstrate how the titanium reinforced blade can cut through Kevlar body armour.
I'd buy that.
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2 comments:
Tbh they should give achievement points instead of just saying it's like climbing Everest.
Foam alone - shave yourself without anyone watching - 10 points.
No need to bleed - Nickless shave - 10 points.
I fear no beard - complete shave in under 30 seconds - 50 points
"Go for the Jugular" - Shave yourself with a Cut-throat razor - 100 points
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