2. I am delighted that the move seems to be working for them.
3. Perhaps the best news of all for customers is that Turbine , just like Valve before them seem to be discovering that reducing the price of games actually makes you more money. Please let more game developers get this message. Quote:
""All aspects of our business are growing. Hundreds of thousands of new players in the world are playing for free, with a very high percentage using the store." The internal projections for growth were doubled. Even more surprising, subscriptions have gone up 40 percent since the game has gone free-to-play."
4. I like the fact that Turbines micro-transation model has a large element of pay for content rather than pay to skip the grind. Its much better to pay for stuff you like rather than to have to pay to avoid stuff you don't like and it removes the moral hazard which encourages F2P companies to design grindy games.
For balance I shoud mention a few not nice things:
1. Dungeons and Dragons Online Europe is still not Free to play :(.
2. In addition to adventure packs (pay for content) there is still the usual gamut of faster XP scrolls and other pay to skip the grind stuff in the item shop. These things are always a warning sign to me that parts of the game must be awfully boring if people are willing to pay to skip them.
2. Going a micro transaction rich model removes the ceiling on how much a game costs you. Committed players will probably end up spending more in the long run than in the old subscription only days.